"All Vodka Is the Same. So Why Is Some More Expensive Than Others?"

It is not our intention to induce you to consume alcohol during working hours, but we suggest you to read this article by Gene Marks that offers some food for thought on the big price differences between similar products.

It invites us to reflect on the importance of the experience of using our product and how our consumers feel when they use it.

Here the full link: https://www.entrepreneur.com/article/337537