Retailers have a major challenge ahead of them and behavioural science can provide us with important stimuli to support them!

People are very sensitive to the value of other people's experiences: retailers will need to encourage sharing the shopping experience, reviews, publishing the number of visitors as they increase, to re-qualify the physical shopping experience through direct example.

Human beings have an evolutionary fear of the unknown that has shaped our brain to be cautious, which is why it is important to reassure customers by all means what to expect when they arrive at the store, giving them tools to filter the offer and know where to find the product in the point of sale.

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