Every year that ends is accompanied by an evaluation of what has happened and, in the same way, every year that begins is accompanied by good intentions and expectations.

This also applies to marketing: every year the strategies must be reviewed and refined on the basis of the changes affecting consumers.

In Ryan Ayers' article: "Vision for 2020: 5 Innovative Marketing Strategies to Try Out in the New Year" you can find some ideas for new strategies to use in 2020.

Have a good trial...with Ales!